CULTALES PRIVATE LIMITED

Privacy Policy

 

Last Updated: 11/09/2026

At Cultales Private Limited (“Cultales,” “we,” “our,” or “us”), we bring you products rooted in craft and culture, and we believe that respect for your privacy should be part of that craft too. This Privacy Policy explains what personal information we collect, why we collect it, how we use and protect it, and the choices and rights available to you when you visit www.cultales.com (the “Website”) or purchase our products.

This Policy applies to all visitors, customers, and users of the Website and forms part of our Terms of Use. By accessing the Website or providing your information to us, you agree to the practices described in this Policy. If you do not agree, please do not use the Website or share your information with us.

1. Information We Collect

We collect information in three ways: what you give us directly, what we collect automatically, and what we receive from trusted third parties.

1.1 Information You Provide to Us

•      Contact details: name, email address, phone number

•      Billing and shipping address, and company details (for business orders)

•      Order details and payment transaction references (we do not store complete card, UPI, or bank details — these are processed directly by our payment partners)

•      Account credentials, if you create an account with us

•      Communications you send us, including customer support requests, reviews, and feedback

1.2 Information Collected Automatically

•      IP address, browser type and version, and device information

•      Pages visited, time spent on the Website, referring URLs, and general usage patterns

•      Cookies and similar tracking technologies (see Section 5, Cookies and Tracking Technologies)

1.3 Information from Third Parties

We may receive information about you from payment gateways, courier and logistics partners, marketing and analytics providers, and publicly available sources, which we combine with the information described above.

2. How We Use Your Information

We use your personal information for the following purposes, based on the legal grounds indicated:

Purpose	Examples	Legal Basis
Order fulfilment	Processing payments, delivering products, providing order updates	Performance of contract
Customer support	Responding to enquiries, resolving complaints	Performance of contract / legitimate interest
Website improvement	Analysing usage trends, testing new features	Legitimate interest
Personalisation	Tailoring product recommendations and content	Legitimate interest / consent
Marketing	Newsletters, offers, product launches, cultural stories	Consent
Fraud prevention & security	Detecting and preventing fraudulent transactions	Legitimate interest / legal obligation
Legal compliance	Complying with tax, accounting, and regulatory requirements	Legal obligation

 

3. Marketing Communications

With your consent, we may send you newsletters, product launches, offers, and stories about the cultures and craftspeople behind our products. You can withdraw this consent at any time by clicking “unsubscribe” in any marketing email, updating your preferences in your account, or contacting us at support@cultales.com. Withdrawing consent will not affect transactional communications, such as order confirmations and shipping updates, which are necessary to fulfil your order.

4. Cookies and Tracking Technologies

We use cookies and similar technologies to operate the Website, remember your preferences, and understand how visitors use our site.

•      Essential cookies — required for core functions such as the shopping cart and checkout

•      Performance and analytics cookies — help us understand site traffic and usage patterns

•      Preference cookies — remember your settings, such as language or currency

•      Marketing cookies — used to deliver relevant advertising and measure its effectiveness

You can manage or disable cookies through your browser settings, and where applicable, through the cookie preference banner on our Website. Disabling certain cookies may affect the functionality of the Website.

5. How We Share Your Information

We do not sell your personal information. We share it only in the following circumstances:

•      Service providers: payment gateways, courier and logistics partners, IT and hosting providers, and marketing platforms, each bound by confidentiality and data protection obligations

•      Business transfers: in connection with a merger, acquisition, or sale of assets, subject to equivalent privacy protections

•      Legal requirements: where required to comply with applicable law, regulation, legal process, or a valid request from public authorities

•      With your consent: for any other purpose disclosed to you at the time of collection

6. Data Storage and International Transfers

Your information is primarily stored and processed in India. If you access our Website or purchase our products from outside India, your information may be transferred to, stored, and processed in India or other countries where our service providers operate. We take appropriate steps to ensure your information receives an adequate level of protection wherever it is processed, consistent with this Policy and applicable law.

7. Data Security

We implement reasonable administrative, technical, and physical safeguards designed to protect your personal information from unauthorised access, alteration, disclosure, or destruction, including encryption of payment data in transit, restricted access controls, and regular security reviews. However, no method of transmission over the internet or electronic storage is completely secure, and we cannot guarantee absolute security. In the unlikely event of a data breach affecting your personal information, we will notify you and the relevant authorities as required by applicable law.

8. Data Retention

We retain personal information only for as long as necessary to fulfil the purposes described in this Policy, including:

•      Order and transaction records: for the duration required under applicable tax and accounting laws

•      Account information: for as long as your account remains active, and a reasonable period thereafter

•      Marketing data: until you withdraw consent or unsubscribe

Once retention is no longer necessary, we securely delete or anonymise your information.

9. Your Rights

Subject to applicable law, including the Digital Personal Data Protection Act, 2023 (India) and, where applicable, the EU General Data Protection Regulation, you have the right to:

•      Access the personal information we hold about you

•      Correct inaccurate or incomplete information

•      Request deletion or erasure of your personal information

•      Withdraw consent for processing based on consent, at any time

•      Object to or restrict certain processing, including for marketing purposes

•      Nominate another individual to exercise your rights in the event of your death or incapacity, where permitted by law

•      Lodge a grievance with our Grievance Officer (Section 12) or, where applicable, with your local data protection authority

To exercise any of these rights, write to us at support@cultales.com. We will respond within the timeframe required by applicable law.

10. Children's Privacy

Our Website and products are not intended for, and we do not knowingly collect personal information from, children under the age of 18. If we become aware that we have inadvertently collected information from a child under 18, we will take steps to delete it promptly. If you believe a child has provided us with personal information, please contact us at support@cultales.com.

11. Third-Party Links

Our Website may contain links to third-party websites or services that we do not own or control. This Policy does not apply to those third-party sites, and we are not responsible for their privacy practices. We encourage you to review the privacy policies of any third-party site you visit.

12. Grievance Officer

In accordance with applicable Indian law, including the Information Technology Act, 2000 and rules made thereunder, the following Grievance Officer has been appointed to address your concerns regarding this Policy or the processing of your personal information:

 

13. Changes to This Policy

We may update this Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. We will post the revised Policy on this page with an updated “Last Updated” date, and where changes are material, we will provide additional notice, such as a Website banner or email. Your continued use of the Website after such changes constitutes your acceptance of the updated Policy.

14. Contact Us

If you have questions, concerns, or requests regarding this Privacy Policy or how we handle your personal information, please reach out to us:

Cultales Private Limited

Email: support@cultales.com

Website: www.cultales.com